Big Arch Global Launch
Leo Burnett, 2025
NATIONAL TRUST
Everyone Needs Nature. 125 years of the National Trust
Wieden + Kennedy, 2020
REEL
Harry Ingrams — Art Direction and Design
2021
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It’s not every day McDonald’s launch a new icon, so naturally, we’ve gone big with this campaign. Tasked with creating the global visual identity for Big Arch, this wasn’t the time to think small.
See the full project here.
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Client: McDonald’s
Agency: Leo Burnett
Lead Design: Harry Ingrams
Head of Design: Dave Allen
Motion Design: Bey Redding-O'Brien
Creative: Zoe Davies, Kerry Donnelly
ECD: Andrew Long, James Miller
Photographer: Scott Grummett
Retouching: Prodigious
Project Management: Laura Taylor
Account Director: Nic Kuan
McDonald’s
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There is a lot of pressure isn’t there? Our lives are so busy, our lives are so hectic, all we need is quiet. We need things to be still so that we can really focus on the things that matter. That was in the 19th Century, imagine what (Octavia Hill) would think now!
— Catherine, Princess of Wales
Read our interview with Communication Arts here.
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Agency: Wieden+Kennedy London
Client: The National Trust
Creatives: Derek Lui, Harry IngramsSee the full project here.
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The cross section of work from 2019—2021.
A blend of TVC’s, print design and everything in between, showcasing a glimpse of my work across a diverse group of clients.
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All features projects can be found here.
Edit: Blake Temple
INFORMATION
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Senior Designer at Leo Burnett, London.
Specialising in art direction, campaign creation and brand identity, Harry is a designer/maker with over a decade of experience in the design and advertising industry.
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