Big Arch Global Launch
Leo Burnett, 2025


NATIONAL TRUST

Everyone Needs Nature. 125 years of the National Trust
Wieden + Kennedy, 2020


REEL

Harry Ingrams — Art Direction and Design
2021

  • It’s not every day McDonald’s launch a new icon, so naturally, we’ve gone big with this campaign. Tasked with creating the global visual identity for Big Arch, this wasn’t the time to think small.

    See the full project here.

  • Client: McDonald’s

    Agency: Leo Burnett

    Lead Design: Harry Ingrams

    Head of Design: Dave Allen

    Motion Design: Bey Redding-O'Brien

    Creative: Zoe Davies, Kerry Donnelly

    ECD: Andrew Long, James Miller

    Photographer: Scott Grummett

    Retouching: Prodigious

    Project Management: Laura Taylor

    Account Director: Nic Kuan


McDonald’s

  • There is a lot of pressure isn’t there? Our lives are so busy, our lives are so hectic, all we need is quiet. We need things to be still so that we can really focus on the things that matter. That was in the 19th Century, imagine what (Octavia Hill) would think now!

    — Catherine, Princess of Wales

    Read our interview with Communication Arts here.

  • Agency: Wieden+Kennedy London
    Client: The National Trust
    Creatives: Derek Lui, Harry Ingrams

    See the full project here.

  • The cross section of work from 2019—2021.

    A blend of TVC’s, print design and everything in between, showcasing a glimpse of my work across a diverse group of clients.

  • All features projects can be found here.

    Edit: Blake Temple


INFORMATION

  • Senior Designer at Leo Burnett, London.

    Specialising in art direction, campaign creation and brand identity, Harry is a designer/maker with over a decade of experience in the design and advertising industry.

  • ingramsharry@gmail.com
    +44 (0) 745 6426 331
    Instagram
    LinkedIn

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